Halloween is a fun time, usually it means we get to try something a little different and interesting, in 2013 we wanted to create something that felt like shadow box animation but still had the charm of an in-camera shoot. The shadows are all cast by lights in After Effects, to give it a little bit more of a handmade look we also placed a slight light flicker on everything. The illustrations were done by Martin Allais, famous for the Oreo Wonderfilled Anthem.
In addition to animation direction, the art director and I planed out all 5 scenarios and I storyboarded most of them, revisions were done by Nelson Diaz. The entire project was animated using DUIK in After Effects, 2D animation was done in Flash. Three of the spots were animated in NYC while the other 2 work animated by our Burbank studio. Final composite was done in NYC.
UPDATE :: This ID spot was Nominated for a Daytime Emmy at the 41st Annual Daytime Emmy Awards
SVP, Creative Director Design – Matthew Duntemann
SVP, Creative Director – Jay Schmalholz
VP Creative – Anthony Gelsomino
VP Creative Strategy – Laura Lundgren
Director of Production – Sarah Jackson
Animation Director – Chris Papa
Design Director – Jennifer Cast
Art Director/Writer – Shannon Macneilage
Associate Animation Director/Writer – Rob Kohr
Line Producer – Kate Brennan
Project Manager – Dana Burkart
Graphics Manager – Alessandra Sutera
Digital Animation Supervisor – Dennis Shelby
Illustrator – Martin Allais
Senior Producer – Dennis Shinners
Producer – Eugenia Azevedo
Animators – Jason Clarke, Nelson Diaz, Scott Kennell
Sound Design – Gina Zdanowicz
Sound Designer – Spencer Bambrick, Brett Graves,
Digital Animators -Tyler Kakac, Pablo Smith
© 2013 Viacom International Inc. All rights reserved.