Halloween is a fun time, usually it means we get to try something a little different and interesting, in 2013 we wanted to create something that felt like shadow box animation but still had the charm of an in-camera shoot. The shadows are all cast by lights in After Effects, to give it a little bit more of a handmade look we also placed a slight light flicker on everything. The illustrations were done by Martin Allais, famous for the Oreo Wonderfilled Anthem.
In addition to animation direction, the art director and I planed out all 5 scenarios and I storyboarded most of them, revisions were done by Nelson Diaz. The entire project was animated using DUIK in After Effects, 2D animation was done in Flash. Three of the spots were animated in NYC while the other 2 work animated by our Burbank studio. Final composite was done in NYC.